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Preparation for Successful Presentation
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PREPARATION
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Planning.
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Plan your presentation carefully. Thorough preparation
will make you
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more confident and help you to overcome your
nervousness.
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Objectives.
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Think
about what you
want to achieve.
Are you aiming
to inform,
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persuade, train or entertain your audience?
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Audience.
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Whom
exactly will you
be addressing? How
many people will
be
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attending?
What do they
need to know?
What do they
already know?
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What will they expect in terms of content and
approach?
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Content.
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Brainstorm your ideas first. Then decide which are
most relevant and
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appropriate
to your audience
and to your
objectives and carry
out any
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research that is necessary. Be selective! Don t try to
cram too much into
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your presentation.
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%
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Approach.
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A good rule is to
tell your audience what you re going to say, say it,
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then tell the audience what you ve said. Try to develop your key points
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in an interesting
and varied way, drawing on relevant examples, figures
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etc. for support as appropriate. You might also like
to include one or two
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anecdotes for additional variety and humour.
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Organisation.
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Think
about how you
will organise your
content. Your presentation
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should have a clear, coherent structure and cover the
points you wish to
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make in a logical order. Most presentations start with
a brief introduction
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and end with a
brief conclusion. Use the introduction to welcome your
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audience,
introduce your topic
/ subject, outline
the structure of
your
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talk, and provide guidelines on questions. Use
conclusion to summarize
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the main points of your presentation, thank the
audience for their attention,
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and invite questions.
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Visual aids.
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If you have a lot of complex information to explain,
think about using
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some charts, diagrams, graphs etc., on an overhead
projector or flipchart.
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Visual
aids can make
a presentation more
interesting and easier
to
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understand,
but make sure
they are appropriate and clear
don t try to
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put too much information on each one.
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Rehearsal.
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Allow time to practise your presentation this will give you a chance
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to identify any weak
points or gaps. You will
also be able to
check the
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timing, and make sure you can pronounce any figures
and proper names
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correctly and
confidently.
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DELIVERY
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Nerves!
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You will
probably be nervous at the
beginning of your presentation.
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Don t worry
most people are nervous in this situation. Try not to speak
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too fast during the first couple of minutes this is the time you establish
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your rapport with the audience and first impressions
are very important.
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You may find it helpful to memorize your introduction.
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Audience rapport.
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Try to be
enthusiastic your interest in the subject matter will carry
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your
audience along. Look
around your audience
as you speak
eye
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contact is essential to maintaining a good rapport. You will also be able
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to pick up signals
of boredom or disinterest, in
which case you can cut
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your presentation short.
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%!
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Body language.
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Stand rather than sit when you are delivering your
presentation and try
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to be aware of any repetitive hand gestures or awkward
mannerisms that
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might irritate your audience.
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Voice quality.
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You must be clearly audible at all times don t let your voice drop at
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the end of sentences. If you vary your intonation,
your voice will be more
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interesting
to listen to
and you will
be able to
make your points more
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effectively.
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Visual aids.
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Use your visual aids confidently, making sure you
allow your audience
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time to absorb information from flipcharts and
transparencies.
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Audience reaction.
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Be ready to deal with any hostile questions. Polite,
diplomatic answers
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are a good disarming tactics, but if you should find
yourself under fire ,
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suggest that the audience keeps any further questions
until the end of the
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presentation and continue with your next point.
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LANGUAGE
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Simplicity.
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Use short words and sentences that you are comfortable
with. There is
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no benefit in
using difficult language.
Keep your language
simple and
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clear.
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Clarity.
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Active and concrete words are much clearer and easier
to understand
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than
passive verbs and
abstract concepts. Avoid
jargon unless you
are
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sure all your audience will understand it.
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Signalling.
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Indicate
when you ve completed one
point or section in your
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presentation
and are moving on
to the next.
Give your audience clear
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signals as to the direction your presentation is
taking.
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Practical Assignments on Presentation
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1. On the spur of the moment. You have just two
minutes to prepare a
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talk on one of these topics:
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1. How good presentations can benefit your company. 2.
How speakers
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should
prepare before giving
presentations. 3. The
qualities of a
good
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speaker. 4. How a speaker can keep the attention of
the audience. 5. The
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effective use of visual aids in presentation.
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%"
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2. A prepared presentation. Prepare and make a
presentation on a topic
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of your own choice.
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Example: your company,
your products, a project you have been
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involved in recently, new developments in your field.
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Before you
begin, decide:
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1. who you are talking to, 2. how many people there
are, 3. who they
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are, 4. if it s a formal or informal occasion.
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Prepare
any props you
need, e.g. white
boards, projector slides,
etc.
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Write brief notes outlining the talk.
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3. Company presentation notes.
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1. Who it was founded by. 2. Date it was founded. 3.
Nature of business.
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4. The type of customers it has. 5. Location(s). 6.
Number of employees.
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7. Annual turnover. 8. Location of headquarters. 9.
Group turnover. 10.
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Number of group employees. 11. The company s main
strength. 12. The
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company s future plans.
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4. Which of the following steps would you include in
an introduction to
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a presentation? And in what order?
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1. State
subject of your talk / presentation.
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2. Say when / if
you will accept questions.
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3. Welcome audience, thank them for opportunity to
speak.
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4. Tell a joke.
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5. Highlight relevance of your subject.
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6. Give outline
of the sections of your talk.
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7. Say, how long your talk will last.
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8. State your main conclusion.
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9. Introduce yourself.
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5. Read the text below and number the paragraphs in
the correct order.
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( ) Now, if we turn to another large trading country,
Japan, we can see
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that the situation is different. Price inflation in
Japan was as low as 1% in
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1988, and even
though it subsequently rose, it was
always well below
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4%.
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( ) First of all, let s look at a country whose price
inflation was higher
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than anyone else s during this period.
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( ) In conclusion
we can observe that Britain had
the highest rate of
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inflation of the five countries examined throughout
this period, although
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the gap narrowed substantially in 1991.
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%#
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( ) As you can see from the graphs, price inflation in
Britain stood at
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around 5% in 1991.
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( ) Good morning,
ladies and gentelmen.
Today I m going
to talk
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about changes in
consumer prices in
Britain, the United States, France,
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Germany and Japan during the period 1989 to 1991.
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( )
Finally, let s look
at Germany, the
only country experiencing a
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rise of inflation in 1991. This rise from around 2% in
1990 to over 3% in
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1991 was largely
due to the
extra costs of reunifying
East and West
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Germany.
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Meeting
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Do you dread meetings more than Monday morning? Do you
find them
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boring,
unproductive and far
too long? Meetings
are central to
most
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organisations; people need to know what their
colleagues are doing and
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then take decisions based on shared information and
opinions. How well
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you present yourself and your ideas, and how well you
work with other
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people, is crucial to your career.
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Make a meeting work for you.
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Running a Meeting
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Only call a meeting if you (and your colleagues) are
quite clear about
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its purpose. Once you are certain of your objective,
ask yourself whether
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it could be better achieved through alternative means, such as a memo.
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Meetings called on a routine basis tend to lose their
point. It s better to
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wait until a
situation or problem requires
a meeting. If in
doubt, don t
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waste time
having one.
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If you re sure a meeting is the solution, circulate a
memo several days
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in advance
specifying the time and place, objectives, issues to be
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discussed, other participants and preparation
expected. Meetings should
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be held in the morning, if possible, when people are usually more alert,
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and should last
no more than
an hour. Six
is the optimum
number of
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participants for
a good working meeting. Inviting the whole department
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(more than 10)
increases emotional undercurrents such
as, Will my
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suggestions
be taken seriously?
Larger meetings can
be productive as
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brainstorming
sessions for ideas, provided participants can speak
freely
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without feeling
they will be judged.
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A successful
meeting always leads
to action. Decisions should take
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%$
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up the bulk
of the meeting minutes, including
the name of
the person
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delegated to
each task, and a deadline for its
completion. Circulate the
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minutes
after the meeting and again
just before the next one.
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Draw out quieter members of the group. Encouragement
helps create
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a relaxed and
productive atmosphere. Do not
single out any individual
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for personal
criticism they will either
silently withdraw, upset
and be
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humiliated, or try to come up with excuses rather than
focus on the problems
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in hand. Save critical
comments for a private occasion.
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If you re talking for more than 50 per cent of the time,
you re dominating
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the meeting.
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